Texas Instruments (TI) was founded in 1930. It is the world's largest simulation chip supplier. It has long been the first market share in the global simulation chip industry.
Simulation chip giant "bottomless line" price reduction
At present, TI can provide more than 80,000 products for more than 100,000 customers worldwide. It operates 12 wafer factories, 7 packaging and test factories in 15 production bases around the world, and many convex spots and wafer test factories.In addition, according to TI, more than 90%of the company's revenue comes from simulation chips and embedded processing business. Among them, the simulation chip achieved revenue of US $ 15.36 billion in 2022, accounting for 76.7%of the company's total revenue, which is the main company's main company. Source of revenue.
It is well known in the industry that the simulation chip has the characteristics of small processes relying on small, many types, and long use cycle, so its market price has always been relatively stable.As a leading enterprise in the simulation chip industry, TI is abnormal, and has recently announced the first prices, which has attracted much attention from the industry.
It is understood that as early as mid -May, there were rumors in the industry that TIs in the Taiwan market in China, a significant price reduction of 20%to 30%for power management ICs; and in late May, TIs will spread the price reduction to the Chinese mainland market, and Comprehensively lowered the chip price of the Chinese market.A senior management of an analog chip factory said, "TI has no fixed price and bottom line at this time.
According to different nature, the simulation chip can be divided into power management and signal chain chips.Ti power management chip products include battery management chips, DC/DC switching voltage regulator, linear regulator, voltage monitor, etc.The signal chain chips include amplifiers, data converters, interfaces, switches, and multi -way reused products.